American Journal of Business and Society
Articles Information
American Journal of Business and Society, Vol.4, No.2, Jun. 2019, Pub. Date: Jun. 15, 2019
Characteristics of the Decision-making Process During a Tourism Products Purchase
Pages: 44-55 Views: 60 Downloads: 23
Authors
[01] Branislav Ranisav Tanasic, Adult Education, University of the People, Sabac, Serbia; Faculty of Management, FAM, Union Nikola, Tesla University, Sremski Karlovci, Serbia.
Abstract
Decision theory examines the process of rational decision-making about something more or less uncertain, which should happen in the near or future. The decision-making methodology and methodology to be applied is conditioned by the significance that the decision has on the issuer. It should be taken into account that the degree of complexity of the decision-making will increase with the increase in the number of variables, especially if the data are insufficient or incomplete. Individuals, according to the educational level, life experience, psychological personality, develop individual techniques and procedures for problem-solving, some people need to hear others' experiences before making a final decision. A potential tourist is not viewed as an ideal, abstract subject that acts by economic theories of general exchange. Differences in purchasing behavior can be an indicator that the interpretation of available information is consistent with logical standards and that some other factors play an important role in the decision-making process for purchasing a tourism product. Different approaches and criteria for deciding models of decision-making. It is justifiable to assume that the average potential tourist is not familiar with several theories and models used in explaining the process of making the final decision. Before the future traveler, the look is simply a question: where and how to rest? This paper is an attempt to answer the question, what are the elements that will prevail in the decision-making process in the destination selection?
Keywords
Decision-making, Destination, Consumer, Tourism, Travel
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