American Journal of Economics, Finance and Management
Articles Information
American Journal of Economics, Finance and Management, Vol.1, No.3, Jun. 2015, Pub. Date: May 6, 2015
Study Effective Factors in the ICT in Product Marketing in Iran
Pages: 125-128 Views: 2387 Downloads: 1009
Authors
[01] Mohamad Kamal Ebrahimi Filouri, Department of Agriculture, Islamshahr Branch, Islamic Azad University, Tehran, Iran.
[02] Azita Zand, Department of Agriculture, Islamshahr Branch, Islamic Azad University, Tehran, Iran.
[03] Mohammad Mohammadi, Department of Agriculture, Islamshahr Branch, Islamic Azad University, Tehran, Iran.
Abstract
In this research, we try, by study effect on the ICT factors in the producet marketing, evaluate the role of those factors. The study is of applied type and the method being used is descriptive- correlational .the population province and using Cochran’s formula , a sample size members was selected census method is used for the purpose of responding to the questionnaires. The findings on the factors The lowest coefficient of variation belonged to the item "the electronic organization increases flexibility and efficiency as compared with the traditional organization" (CV=24.55) while the highest coefficient of variation belonged to the item" Your access to the organizations computer information from the outside of organizations " (CV=62). the lowest coefficient of variation belong to the item "ICT assists in sales at an appropriate price" (CV=16.18) while the highest coefficient of variation belonged to the item "ICT makes it easier to remove local and international intermediates who are active in palm date trade" (CV=21.47).
Keywords
Factors, ICT, Product, Marketing
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