[01] Faheemullah, Department of Quaid-I-Azam School of Management and Sciences, Quaid-I-Azam University, Islamabad, Pakistan. [02] Shafquatullah, Department of Public Administration, Shah Abdul Latif University Khairpur Mir’s, Sindh, Pakistan.

This study is intended to study the relationship of impulsive buying behaviour on consumer economics, conscious shopping orientation, and confident shopping orientation of consumers. This study used a quantitative technique with deductive approach has been used in this study. In order to gather primary data, a self-completed questionnaire was distributed in the Pakistani consumer market randomly. Questionnaires circulated were 200 in number and all were returned with a response rate of 100%. The biased questionnaires found in sample were numbering to 4 and the incomplete received questionnaires were Zero so, the total numbers of valid questionnaires were numbered to 200. Among the respondents, 25.5% were aged between 17-19 years, 25.5% were aged between 20-22 years, and 49.0% of the respondents were age 23 years and above. Out of 200 respondents, 40% were Male while 60% were Female. We used Cronbach’s Alpha test, frequency test, and we checked sample means and comparison of means through tests. The results of this research paper clearly depict the different episodes of the impulsive buying behaviour at different episodes. The findings show that time conscious shopping orientation has a positive impact on the impulsive purchasing of consumers throughout the Pakistan and that conscious shopping orientation and economic shopping orientation have little or no impact on impulse purchases made by consumers. In today’s fast moving world, consumers have less time to purchase products which leaves them susceptible to making impulse purchases. Therefore, the shopping experience and products should be such that they are less time consuming while maintaining their quality and price. Furthermore, the findings of this research can help marketing managers to craft their advertising activities in such a way that would generate revenue and increase a customer’s loyalty when they make impulse purchases.

Impulsive Buying, Economic Shopping Orientation, Time Conscious Shopping Orientation, Confident Shopping Orientation

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