[01] Olta Kapllani Proda, Department of Management, University of Tirana, Saranda Branch, Sarande, Albania.

Since 26 years ago, Albania is an attractive and opened destination that can be visited and discovered from different tourist from all around the world. Especially the recent years, the tourism is considered being one of the most important sectors of the economy of the Republic of Albania, though is being given a special attention. During the last years, government has are planed under a pure developmental strategy which It helps to maintain a sustainable and long-term development. The above strategies included the strategic concept to tourism development giving a strategic direction and a development of tourism products for leading Albania to achieve being a future attractive tourism destination in the international touristic market. The main purpose of this study is to show the importance of the tourism development strategy in the economic development in the case of Albania. The study will contain a theoretical part and also a part of the Albanian development tourism strategy and its impaction the different macroeconomic factors. The final research results show that as a result of a sustainable planning and developing tourism strategies by the responsible institutions of the Republic of Albania, the number of international tourists of a large nationality as well has considerably increased. This increase in the number of tourists has had its impact in increasing the level of Gross Domestic Product (GDP) of Albania. An increase has also been noticed in the employment percentage of the labour forces which has a direct /indirect impact from the development of the tourism sector.

Strategic Management, Development Strategy, Tourism Sector, GDP, Number of Tourists

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