International Journal of Economics and Business Administration
Articles Information
International Journal of Economics and Business Administration, Vol.4, No.3, Sep. 2018, Pub. Date: Jun. 14, 2018
The Service Quality and Community Attribute Effect Impacts on Satisfaction for Marathon Event
Pages: 105-109 Views: 91 Downloads: 66
[01] Chin-Huang Huang, Department of Sport Management, National Taiwan University of Sport, Taichung, Taiwan.
[02] Wen-Teng Liu, Department of Combat Sport, National Taiwan University of Sport, Taichung, Taiwan.
[03] Cheng-Lung Chuang, Department of Sport Management, National Taiwan University of Sport, Taichung, Taiwan.
[04] Yen-Hsiang Huang, Department of Sport Management, National Taiwan University of Sport, Taichung, Taiwan.
Perceived quality of service quality and community attributes are crucial factors to sport events. Since sports tourists’ experiences are largely influenced by the services provided and the service quality of sports event requires to be detected the fitness for consumers. SERVQUAL is a popular model to measure the service quality for consumers, but it is not fit for outdoor recreation sports. Meanwhile the smaller recurring sport events such as local marathons tour may produce more sustainable economic impacts for host community. The success of sports event needs support by community residents. Community attribute also affects satisfaction of visitors. In order to measure the service quality and community attribute of marathon event simultaneously. The aim of study is to revise the Scale of Service Quality for Recreational Sports (SSQRS) and combine community attribute to design a questionnaire and make a survey for runners. The methods, exploratory factor analysis is adopted to extract the perceived quality into five main factorial dimensions, including outcome quality, facility quality, interaction quality, information quality, and community attributes for participants in marathon event. Regression analysis is performed to explore service qualities and community attribute impacts on satisfaction and intent to return for participants in running event. The results show that all of service quality factors have a significance impact on satisfaction for runners. The intent to return of participants is influenced by interaction quality and community attributes. The important conclusion contribution of this study reveals that community attribute of sports event impacts on satisfaction and behavioral intensions. The sport managers should pay attention to host community for supporting sports event. Offering a high service quality and community attribute to the recreational and sport consumers may promote the participation in recreational and sport activities and revisit these activities in future.
Service Quality, Community Attribute, Marathon, Sports Event
[01] Kurtzman, J. & Zauhar, J. (2003). A wave in time- the sports tourism phenomena. Journal of Sport & Tourism, 8 (1), 35-47.
[02] Gets, D. (1998). Trends, strategies, and issue in sport event tourism. Sport Marketing Quarterly, 7 (2), 8-13.
[03] Heydarzadeh, K. (2007), Sport Tourism. Tehran: Organization of Trade Promotion of Iran.
[04] Ritchie, B. W. & Adair, D. (2004), Sport tourism: An introduction and overview. In B. W. Ritchie & D. Adair (Eds.), Sport Tourism: Interrelationships, Impacts and Issues (pp. 1-29). Tonawanda, NY: Channel View Publications.
[05] Çevik, H., Şimşek, K. Y., & Yilmaz, İ. (2017). The evaluating of service quality in recreational sport events: kite festival sample. Pamukkale Journal of Sport Sciences, 8 (1), 73-93.
[06] Gursoy, D., & Kendall, K. W. (2006). Hosting mega events: Modeling locals’ support. Annals of Tourism Research, 33 (3), 603-623.
[07] Westerbeek, H. M., Turner, P., & Ingerson, L. (2002). Key success factors in bidding for hallmark sporting events. International Marketing Review, 19 (3), 303-322.
[08] Zabkar, V., Makevec, B. M., Dmitrovic. T. (2010). Modeling perceived quality, visitors satisfaction and behavioral intention at the destination level. Tourism Management, 31, 537-546.
[09] Moreno, F. C., Prado-Vascó, V., Hervás, J. C., Núñez-Pomar, J., & Sanz, V. A. (2015). Spectator emotions: Effects on quality, satisfaction, value, and future intentions. Journal of Business Research, 68 (7), 1445-1449.
[10] Theodorakis, N. D., Alexandris, K., Tsigilis, N., & Karvounis, S. (2013). Predicting spectators' behavioural intentions in professional football: The role of satisfaction and service quality. Sport Management Review, 16 (1), 85–96.
[11] Theodorakis, N. D., Kaplanidou, K., & Karabaxoglou, I. (2015). Effect of event service quality and satisfaction on happiness among runners of a recurring sport event. Leisure Science, 37 (1), 87-107.
[12] Backman, S. & Veldkamp, C. (1995). Examining the relationship between service quality and user loyalty. Journal of Park and Recreation Administration, 13, 29-41.
[13] Baker, D. A. & Crompton, J. L. (2000). Quality, satisfaction, and behavioral intentions. Annals of Tourism Research, 27 (3), 785-804.
[14] Zeithaml, V. A. & Bitner, M. J. (2003). Service Marketing: Integrating Customer Focus across the Firm. New York: McGraw-Hill.
[15] Parasuraman, A., Zeithaml, V. A. & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49 (fall), 41-50.
[16] Parasuraman, A., Zeithaml, V. A. & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumers perceptions of service quality. Journal of Retailing, 64 (1), 22–37.
[17] Kouthouris, C. & Alexandris, K. (2005). Can service quality predict customer satisfaction and behavioral intentions in the sport tourism industry? An application of the SERVQUAL model in an outdoors setting. Journal of Sport Tourism, 10 (2), 101–111.
[18] Yeh, C. C., Hua, K. T., & Huang, C. H. (2016). Service quality improving effects and recreational benefits for sports tourism-a case study. Tourism Economics, 22 (6), 1332–1337.
[19] Ko, J. Y. & Pastore, D. (2005). A hierarchical model of service quality for the recreational sport industry. Sport Marketing Quarterly, 14, 84-97.
[20] Shonk, D. J. & Chelladurai, P. (2008). Service quality, satisfaction, and intent to return in event sport tourism. Journal of Sport Management, 22 (5), 587-602.
[21] Koo, S. K., Byon, K. K., & Baker, T. A. (2014). Integrating Event Image, Satisfaction, and Behavioral Intention: Small-Scale Marathon Event. Sport Marketing Quarterly, 23, 127-137.
[22] Schlegel, A., fitzner, B., & Koenigstorfer, J. (2017). The Impact of Atmosphere in the City on Subjective Well-Being of Rio de Janeiro Residents During (vs. Before) the 2014 FIFA World Cup. Journal of Sport Management, 31, 605-619.
[23] Whitehead, J. C. & Wicker, P. (2018). Estimating willingness to pay for a cycling event using a willingness to travel approach. Tourism Management, 65, 160-169.
[24] Kaiser, H. F. (1974). An index of factorial simplicity. Psychometrics. 39 (1), 31-36.
[25] Yeh, C. C, Lin, C. S., & Huang, C. H. (2018). The Total Economic Value of Sport Tour ism in Belt and Road Development- An Environmental Perspective. Sustainability, 10 (4). 1191, 1-14. doi: 10.3390/su10041191.
MA 02210, USA
AIS is an academia-oriented and non-commercial institute aiming at providing users with a way to quickly and easily get the academic and scientific information.
Copyright © 2014 - 2017 American Institute of Science except certain content provided by third parties.