International Journal of Economics and Business Administration
Articles Information
International Journal of Economics and Business Administration, Vol.4, No.3, Sep. 2018, Pub. Date: Jun. 14, 2018
The Service Quality and Community Attribute Effect Impacts on Satisfaction for Marathon Event
Pages: 105-109 Views: 320 Downloads: 212
[01] Chin-Huang Huang, Department of Sport Management, National Taiwan University of Sport, Taichung, Taiwan.
[02] Wen-Teng Liu, Department of Combat Sport, National Taiwan University of Sport, Taichung, Taiwan.
[03] Cheng-Lung Chuang, Department of Sport Management, National Taiwan University of Sport, Taichung, Taiwan.
[04] Yen-Hsiang Huang, Department of Sport Management, National Taiwan University of Sport, Taichung, Taiwan.
Perceived quality of service quality and community attributes are crucial factors to sport events. Since sports tourists’ experiences are largely influenced by the services provided and the service quality of sports event requires to be detected the fitness for consumers. SERVQUAL is a popular model to measure the service quality for consumers, but it is not fit for outdoor recreation sports. Meanwhile the smaller recurring sport events such as local marathons tour may produce more sustainable economic impacts for host community. The success of sports event needs support by community residents. Community attribute also affects satisfaction of visitors. In order to measure the service quality and community attribute of marathon event simultaneously. The aim of study is to revise the Scale of Service Quality for Recreational Sports (SSQRS) and combine community attribute to design a questionnaire and make a survey for runners. The methods, exploratory factor analysis is adopted to extract the perceived quality into five main factorial dimensions, including outcome quality, facility quality, interaction quality, information quality, and community attributes for participants in marathon event. Regression analysis is performed to explore service qualities and community attribute impacts on satisfaction and intent to return for participants in running event. The results show that all of service quality factors have a significance impact on satisfaction for runners. The intent to return of participants is influenced by interaction quality and community attributes. The important conclusion contribution of this study reveals that community attribute of sports event impacts on satisfaction and behavioral intensions. The sport managers should pay attention to host community for supporting sports event. Offering a high service quality and community attribute to the recreational and sport consumers may promote the participation in recreational and sport activities and revisit these activities in future.
Service Quality, Community Attribute, Marathon, Sports Event
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