[01] Dina Fadhil Al-Waely, Business Administration Department, Faculty of Business & Finance, The World Islamic Sciences and Education University, Amman, Jordan.

The tendency towards finding new opportunities have increased to fulfil the demands of the fast-changing political and economic environment. Political actors today have influenced the development of the economies and to change concepts and realize that power is not a fixed attribute, rather it shifts more frequently especially in the Middle East. This article, analytically, provides insights about the digital economy in the Middle East, suggests a strategy to improve the performance of governments, institutions, and companies in the Middle East. The findings have revealed that Middle East economies are making efforts to face several difficulties and challenges in implementing the digital economy especially the lack of infrastructure to support such a kind of economy. This article suggests that innovation is a great step towards improving performance, therefore, the strategy suggested can increase investments and improve the infrastructure of the digital economy.

Middle East, Digital Economy, Innovation

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