[01] Munaza Amin, Division of Science and Technology, University of Education, Lahore, Pakistan. [02] Arshad Haroon, Institutes of Administrative Science, University of the Punjab, Lahore, Pakistan. [03] Afaf Ahmed, Institutes of Administrative Science, University of the Punjab, Lahore, Pakistan.

Post-industrial organizations and society is different in many aspects from industrial period organizations. Many writers have contributed towards literature of post-industrial organizations and society. These organizations are different in not only their goals and objectives; but, also the strategies applied to attain them are different. The environment demands many requirements from organizations of post-industrial society that were not evident in past. These demands changed the way organizations work in every respect. Creativity and innovation which suffered in industrial era, is now essential for success of organizations. Playfulness was considered to be harmful for transitions and was discouraged but now it plays vital role in the development of organizations and its employees. Entrepreneurship, which was not so evident in the industrial era, is now encouraged and every step of strategy, goals and resource management is based on it. So organizations are basically dependent upon these demands and not fulfilling these requirements, means failure. Innovation, creativity, play and entrepreneurship are now basic requirements for their success and development of organizations.

Creativity, Play, Entrepreneurship, Post-Industrial Organizations

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